Web Design & Development
In many cases, a website is a brand's First Impression. People judge a company or product within SECONDS of clicking. We help make it a good experience for everyone .
Established in 1999 by A. Paul Myers, Virtual Crayon specializes in story-driven websites, landing pages, copy, and messaging for Foundations, civil engineering firms, small businesses, and non-profit organizations.
Paul's experience as a proofreader, copywriter, designer, photographer, niche marketer, creative writer, film production worker, and analog enthusiast (vinyl and Polaroid) coalesce into exciting projects and results.
In many cases, a website is a brand's First Impression. People judge a company or product within SECONDS of clicking. We help make it a good experience for everyone .
Identity and branding is more than just a logo. Flyers, brochures, posters, business cards, RFPs and SOQs - all collateral materials play a role in branding.
Whether it's a brochure or a website, it all starts with content. We help clients come up with great messaging, headlines, and content that effectively communicates their message and values.
We are proud to have been involved in so many different projects. From websites, print design, book covers, and posters... the following is a sample of our work.
We worked with Foundation Partners to create a Squarespace website that could easily be updated. We also helped with the messaging and copy, as well as designing banners, flyers, and slides for a tradeshow.
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Virtual Crayon created the official website of the TSPE Dallas Chapter. We helped them identify their primary and secondary goals and the website focuses on those desired outcomes. We also create monthly meeting flyers and other collateral for the chapter.
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We Designed and Developed a new website for Goldfinch Laboratory. We helped them work through their market differentiators and built a strong story and brand.
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Virtual Crayon helped NDM - Nathan D. Maier Consulting Engineers with a website, logo, business cards, announcement cards, flyers, banners, and more.
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A bullied teenager tried to take his life. Family & friends rallied.
Virtual Crayon designed, developed, and hosted a website pro bono.
Result: It went viral. Noah received thousands of letters and emails and gained over 15K Facebook followers. Noah is happy & well.
We Designed and Developed a new website for the Top Latino Youth Speaker in the United States. Previously, we'd helped Gabe Salazar achieve first-page Google results for his desired keywords.
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Historically, web developers submit bids and proposals for websites without knowing client needs, objectives, desired outcomes, or what the actual site users expect. Doctors do not prescribe without diagnosing, and neither do we.
Clients usually want to know three things: can we do the job, will they be able to afford us, and are we a good fit, as we might be working together for a while. We discuss these, the process, and minimum engagement fees in person whenever possible.
Once engaged, we work with the client to establish their goals and needs with a Strategy Session. THEN we can deliver a recommended Strategy and quote. Clients own the plan and can apply it themselves, outsource it to others, or hire us for the work.
Design begins after the client's challenges have been diagnosed and a strategy has been agreed upon. This insures the project and participants are coninutally aligned as the strategy is frequently reviewed and serves as our roadmap.
During the Strategy Session, we defined what Success Looks Like. We've stuck to the Strategy, and now have a finished product. It's almost time to celebrate. But first, we add on-page SEO and run through our quality assurance checklist.
We are honored to have so many repeat clients and referrals. Here are a few:
"Paul is a Marvelous Web Designer..."
Paul is a marvelous writer and web designer. He created a professional website that is easy to navigate, appeals to my target audience, and continues to impress everyone who visits the site.
"...Unparalleled SEO and Design"
I highly recommend Paul to anyone who needs to improve their website or their reach. We are very grateful for his help and unparalleled SEO and design. He put us on the map.
"...Exceeded all Expectations"
Bravo! As a small business owner, I sought out a web designer who could build a professional webpage for my restaurant. Paul did. His photography of our food and his attention to detail exceeded all expectations.
Do you have a question or want to discuss a potential project? Hit me up at paul@virtualcrayon.com.
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