Virtual Crayon | Web and Graphic Design, Copywriting, SEO, and Landing Pages

Purposeful Content & Design

Web • Graphic • Print • Content • Marketing

What Makes Us Different
Okay, Let's Talk

Virtual Crayon founder and Creative Director, A. Paul Myers

About

Who We Are

Established in 1999, Virtual Crayon specializes in holistic, strategy-driven content, websites, copywriting, print, branding, and SEO services for startups, small businesses, and non-profit organizations.

Paul's unique experience as a writer, proofreader, copywriter, designer, photographer, SEO, social media manager, and film production worker all converge to inspire exciting and creative projects and results.

Sevices

What We Do

Web Design & Development

The website is often your First Impression. People judge a company or product within SECONDS of clicking. We help make it a good experience for everyone.
Print & Graphic Design

Identity and branding is so much more than just a logo. Flyers, brochures, posters, business cards, RFPs and SOQs - all collateral materials are part of branding.
Content and Copywriting

Whether it's an online course, brochure or a website, it all starts with content. We help clients come up with great content, headlines, and taglines that communicate their messages and values.
SEO and Marketing Strategy

A nice website is not enough to compete, so we offer comprehensive on-page SEO, Social Media strategy, advertising, and other Marketing Strategies.

Portfolio

Featured Work

We are proud to have been involved in so many different projects. From websites, print design, book covers, and posters... the following is a sample of our work.

We helped Goldfinch Laboratory refine their messaging, identify what makes them unique, and developed a website that speaks to their target audiences. They have already increased their web traffic by 206% while also reducing the bounce rate by 60%. Their website was a custom build using Squarespace.

Visit the Website

We worked with Dr. Andrea Bieberich to create a brand, logo, and website. More importantly, we helped her rethink her business model. She now works less, earns more, and focuses on the work she is most passionate about.

Visit the Website

We have worked with Texas Youth Ballet for a very long time and were thrilled to redesign their website to meet current trends and their clients. They are now enjoying the highest enrollment numbers since pre-Pandemic! They called the new site a "Game Changer."

Visit the Website

We worked with ARS Engineers to create a website, logo, banners, and bifold brochures that explained their SUE (Subsurface Utility Engineering) services. We also helped write the copy, including the "We find utilities so you don't find them the hard way" tagline.

Visit the Website

Virtual Crayon Designed and Developed the official website of the TSPE Dallas Chapter. We helped them identify their primary and secondary goals and the website focuses on those desired outcomes. We also create monthly meeting flyers and other collateral for the chapter.

Visit the Website

We Designed and Developed a new website for the Top Latino Youth Speaker in the United States. Previously, we helped Gabe Salazar achieve first-page Google results for his desired keywords.

Visit the Website

Virtual Crayon helped NDM - Nathan D. Maier Consulting Engineers with a new website, logo, business cards, announcement cards, flyers, banners, and more.

Visit the Website

A bullied teenager tried to take his life. Family & friends rallied. Noah’s mother asked friends to send him an encouraging letter.

Virtual Crayon volunteered to design and develop a website for Noah.

Result: The site and Facebook page went viral. He received thousands of letters and emails and has over 15K Facebook followers. Noah is happy & well today.

Virtual Crayon designed an online resume for an executive looking for a new opportunity. He used it throughout his job search. We'd love to share the link, but we are happy to report he hasn't needed the website for years.

What Sets Us Apart

Our Process

Historically, web developers submit bids and proposals for websites without knowing client needs, objectives, desired outcomes, or what the actual site users expect. Doctors do not prescribe without diagnosing, and neither do we.

Conversations Vs. Presentations

Clients usually want to know three things: can we do the job, will they be able to afford us, and are we a good fit, as we might be working together for a while. We discuss these, the process, and minimum engagement fees in person whenever possible.

Strategy Sessions

Once engaged, we work with the client SMEs to establish goals, needs and target audience with a Strategy Session. Then we can deliver a recommended Strategy and quote. Clients own the plan and can apply it themselves, outsource it to others, or hire us for the work.

Aligned Design

Design begins after the client's challenges have been diagnosed and a strategy has been agreed upon. This insures the project and participants are coninutally aligned as the strategy is frequently reviewed and serves as our roadmap.

Quality Control, SEO & Launch

During the Strategy Session, we defined what Success Looks Like. We've stuck to the Strategy, and now have a finished product. It's almost time to celebrate. But first, we add on-page SEO and run through our quality assurance checklist.

What Others are Saying

Testimonials

We are honored to have so many repeat clients and referrals. A few:

"Paul is a Marvelous Web Designer..."

Paul is a marvelous writer and web designer. He created a professional website that is easy to navigate, appeals to my target audience, and continues to impress everyone who visits the site.

"...Unparalleled SEO and Design"

I highly recommend Paul to anyone who needs to improve their website or their reach. We are very grateful for his help and unparalleled SEO and design. He put us on the map.

"...Exceeded all Expectations"

Bravo! As a small business owner, I sought out a web designer who could build a professional webpage for my restaurant. Paul did. His photography of our food and his attention to detail exceeded all expectations.

Jen Dulin, Texas Youth Ballet Conservatory

Contact Us

Do you have a question or want to discuss a potential project?
We would love to hear from you!

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Purposeful Content & Design

Who We Are

What We Do

Web Design & Development

The website is often your First Impression. People judge a company or product within SECONDS of clicking. We help make it a good experience for everyone.

Print & Graphic Design

Identity and branding is so much more than just a logo. Flyers, brochures, posters, business cards, RFPs and SOQs - all collateral materials are part of branding.

Content and Copywriting

Whether it's an online course, brochure or a website, it all starts with content. We help clients come up with great content, headlines, and taglines that communicate their messages and values.

SEO and Marketing Strategy

A nice website is not enough to compete, so we offer comprehensive on-page SEO, Social Media strategy, advertising, and other Marketing Strategies.

Featured Work

We are proud to have been involved in so many different projects. From websites, print design, book covers, and posters... the following is a sample of our work.