Web Design & Development
In many cases, the website is your First Impression. People judge a company or product within SECONDS of clicking. We help make it a good experience for everyone.
Established in 1999 by A. Paul Myers, Virtual Crayon specializes in story-driven websites, landing pages, copy, and SEO for civil engineering firms, associations, small businesses, and non-profit organizations.
Paul's well-rounded experience as a proofreader, copywriter, web, graphic and print designer, photographer, SEO, social media manager, niche marketer, creative writer, film production worker, and analog enthusiast (vinyl and Polaroid) all come together to develop exciting projects and results.
Virtual Crayon helps Civil Engineering Firms, Organizations, and Small Businesses increase their impact and engagement with story-driven copywriting, websites, landing pages, print media and SEO.
In many cases, the website is your First Impression. People judge a company or product within SECONDS of clicking. We help make it a good experience for everyone.
Identity and branding is so much more than just a logo. Flyers, brochures, posters, business cards, RFPs and SOQs - all collateral materials are part of branding.
Whether it's a brochure or a website, it all starts with content. We help clients come up with great content, headlines, and taglines that communicate your message and values.
A nice website is not enough to compete, so we offer comprehensive on-page SEO, Social Media strategy, advertising, and other Marketing Strategies.
We are proud to have been involved in so many different projects. From websites, print design, book covers, and posters... the following is a sample of our work.
We worked with ARS Engineers to create a bifold brochure that explained their SUE (Subsurface Utility Engineering) services. We also helped write the copy, including the "We find utilities so you don't find them the hard way" tagline.
Virtual Crayon Designed and Developed the official website of the TSPE Dallas Chapter. We helped them identify their primary and secondary goals and the website focuses on those desired outcomes. We also create monthly meeting flyers and other collateral for the chapter.
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We Designed and Developed a new website for the Top Latino Youth Speaker in the United States. In previous years, we helped Gabe Salazar achieve first-page Google results for his desired keywords.
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Virtual Crayon helped NDM - Nathan D. Maier Consulting Engineers with a new website, logo, business cards, announcement cards, flyers, banners, and more.
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A bullied teenager tried to take his life. Family & friends rallied. Noah’s mother asked friends to send him an encouraging letter.
Virtual Crayon pitched, designed, and developed a website Pro Bono.
Result: The site and Facebook page went viral. He received thousands of letters and emails and has over 15K Facebook followers. Noah is happy & well today.
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Virtual Crayon designed an online resume for an executive looking for a new opportunity. He used it throughout his job search. We'd love to share the link, but we are happy to report he hasn't needed the website for years.
Historically, web developers submit bids and proposals for websites without knowing client needs, objectives, desired outcomes, or what the actual site users expect. Doctors do not prescribe without diagnosing, and neither do we.
Clients usually want to know three things: can we do the job, will they be able to afford us, and are we a good fit, as we might be working together for a while. We discuss these, the process, and minimum engagement fees in person whenever possible.
Once engaged, we work with the client to establish their goals and needs with a Strategy Session. THEN we can deliver a recommended Strategy and quote. Clients own the plan and can apply it themselves, outsource it to others, or hire us for the work.
Design begins after the client's challenges have been diagnosed and a strategy has been agreed upon. This insures the project and participants are coninutally aligned as the strategy is frequently reviewed and serves as our roadmap.
During the Strategy Session, we defined what Success Looks Like. We've stuck to the Strategy, and now have a finished product. It's almost time to celebrate. But first, we add on-page SEO and run through our quality assurance checklist.
We are honored to have so many repeat clients and referrals. Here are a few:
"Paul is a Marvelous Web Designer..."
Paul is a marvelous writer and web designer. He created a professional website that is easy to navigate, appeals to my target audience, and continues to impress everyone who visits the site.
"...Unparalleled SEO and Design"
I highly recommend Paul to anyone who needs to improve their website or their reach. We are very grateful for his help and unparalleled SEO and design. He put us on the map.
"...Exceeded all Expectations"
Bravo! As a small business owner, I sought out a web designer who could build a professional webpage for my restaurant. Paul did. His photography of our food and his attention to detail exceeded all expectations.
Do you have a question or want to discuss a potential project? We would love to hear from you. Just fill out the form or paul at virtual crayon [dot] com .
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